TWININGS
Luxury Packaging
For this award-winning sustainable packaging design for Twinings tea, traditional Asian packaging inspired by blue willow patterns and tea cakes was reimagined. Minimizing excess cardboard and plastic, the design paid homage to Twinings' 19th century British East India Company roots while combining modern minimalism with early Chinese aesthetics. This environmentally-conscious design highlighting sustainability was highly commended by Creative Conscience.
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